Held every July in Miami Beach, Florida, this series of swim and resort wear events and runway shows draws an international audience of retailers, buyers and press. It is comprised of two main programs: Mercedes-Benz Fashion Week Swim held at the historic Raleigh Hotel and SwimShow produced by the Swimwear Association of Florida show. Celebrating its 27th year, SwimShow held at the Miami Beach Convention Center, is the largest and most important swimwear tradeshow in the world attracting over 2,000 buyers from across the USA and 50 countries.